After four years of studying fashion design, I am graduating at the end of this year. So I am creating my very first collection and im super excited. The point of this post is I have created a new Instagram showing my process over the next six months until my collection is released. I would appreciate it if you gave it a follow and ill be posting cool content soon! click here
What are the 7 social media marketing trends for 2016...?
1. Video Content
2. Pay for Exposure
3. Social Shopping
4. Marketing Automation
7. Mobile Marketing
Does using Pinterest create more sales?
Tip 2: Pin regularly
Get into a regular cadence of saving Pins to your boards. That way, your audience gets fresh content in their home feed (and get to know what your brand is all about).
Tip 3: Learn about your audience
Check your analytics to see how your Pins are doing. You can also see get data about your audience and what interests they have, which will help you understand who your customers are, and what they want.
Tip 4: Create ads from your best performing Pins
If you have Pins that are doing well already, try using Promoted Pins to get them in front of even more people. You’ll be able to target the exact audiences you’re interested in, and drive the actions that matter most to your business.
What on earth is a hashtag and why is it all over social media? The definition for hashtag is: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.
Okay so that is what explains what a hashtag is but why is it all over social media and what is the point? Here is an example of someone on Instagram using hashtags on the post that she is making.
By using the hashtags, if her followers click it, it will direct them to images that are associated with that word kind of like a data base. So how would this work for social media marketing? Well it is another case of creating virality and brand awareness through social media posts and people who have quite a lot of influence are successful at this. For example fashion bloggers who may post about an outfit will use the hashtag to tag a brand just like in the image above she has tagged "#hermes". Someone who is following her may have never heard of it so by clicking on the hashtag they are then redirected to all images that have been posted with the same #hermes hashtag.
So if you are starting out by using hash tags you can get people to look at your page as well as other people using hashtags about you will continue a chain similar to give aways where people will visit your page more often and your brand will be more 'recognised' which is the end goal.
Give it away, give it away, give it away, give it away now !
Everywhere all over Instagram you have probably seen posts made like these by different types of companies such as clothing brands, make up brands, online stores (the list goes on) But what does it mean? and what is the point in giving away free stuff?!
Okay so all you have to do is follow the instructions and then you may possibly win the prize that is in the picture. A lot of companies are doing this because it creates 'brand awareness' which means if you had not heard of the brand before then it creates brand recognition in your brain so you remember the brand. Also by following the brand on Instagram it allows your followers to see who you have been following which in turn they may go to the page and follow as well, to sum it up it's a domino effect of people finding out about the brand and hopefully following which is the end goal of the company and the main reason why they hold the competition in the first place. The hashtags as well also helps spread virality for the competition as well. (I will be making another post just about hash tags).
Jaden Smith stars in Louis Vuitton's latest campaign for Spring / Summer 2016. The other is Jaden Smith (son of Will Smith and Jada Pinkett Smith to Gen X-ers; Insta-generation icon to the Gen-Z set) wearing a pleated skirt and posing along side female models photographed by Bruce Weber. Yes, a boy in women's clothes in a womenswear campaign. Gender-free clothing and championing individuality were two of fashion's big themes in 2015. What's surprising, perhaps, is that it's Louis Vuitton we're talking about. LV is not an indie label pushing the limits of fashion like Vetements it's the flagship brand of LVMH. it's competitors tend to play it safer in the campaign arena, aiming straight for the elegant and moneyed middle of the road.
The campaign itself was blasted all over instagram targeting gen 'y' and 'z' who are more gender fluid with their fashion choices. I think Louis Vuitton as a brand (since hiring a new creative director) is trying to change the image of Louis Vuitton even though it's a classic french brand. They want to try and target a newer and cooler audience which would make a new type of customer want to shop at Louis Vuitton.
(ALL IMAGES TAKEN BY ME)
On Thursday, I flew to Melbourne for a short holiday. I had never been to Melbourne before, I had heard many interesting places to go and check out and I was anxious to see what Melbourne had to offer. Coming from a small city in Adelaide, Melbourne is like New York City. There are buildings everywhere and tall, the people roaming the streets constantly every single day, it was extremely refreshing. Melbourne is much more cooler and quirky with street art, small cafes and boutiques from high end designers to vintage. Looking like a tourist, I took many pictures throughout my four days in Melbourne and these are the ones that I thought I would share with you all. I would definitely recommend visiting Melbourne if you have not been before because it is definitely worth visiting. I will be posting what I bought from Melbourne soon! so stay tuned.